TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

Brian Tracy

Language: English

Pages: 160

ISBN: 0814413285

Format: PDF / Kindle (mobi) / ePub

"All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals-both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders."

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how you will measure it. Work with her personally, or assign someone else to work with her until she gets her feet on the ground. The bad old days of “sink or swim” are gone forever. Human assets are too precious to squander. The primary reason for low motivation and poor performance, assuming that the individual has the ability to do the job, is lack of clarity regarding the results expected. The primary reason for high motivation and excellent performance is absolute clarity with regard to the

enable you to sell the very most at the highest cost and earn the greatest profit? The answers are changing with incredible speed, every year, and even every month. Each action of the competitors in your market changes the dynamics of what you must do now to survive and thrive. With every major or minor shift in your market, all bets are off. Scott McNeely of Sun Microsystems said recently, “In an entrepreneurial business, every assumption has to be revised or thrown out every three weeks.” What

you define your ideal customer clearly and focus your sales efforts on this specific type of person. You should have a clear psychographic and demographic profile of the person who is the most likely to buy your product or service, the prospect who can benefit from it most readily. Without this clarity, your salespeople will be like machine gunners, spraying the market, calling on many people who are not prospects at all. How Much Are You Going to Charge? The next part of the question is

for each important area of your life. Make them measurable and time-bounded, with deadlines and subdeadlines. Make plans for their accomplishment and work on your key goals every day. Step 2: Think on paper. Make a list of activities for each day before you begin. The best time to make a list is the night before, the last thing before you end the workday, or before you go to bed at night. This allows your subconscious mind to work on your list as you sleep, often giving you ideas and insights

unconsciously find yourself procrastinating on tasks that can make a real difference in your life. Step 5: Select your most important task, your “A-1,” and discipline yourself to start on that job first thing when you begin work. This task is often worth more than many, if not all, of the other items on your list. Step 6: Practice single-handling with your most important task. Once you have started work on it, resolve to work at it non-stop until it is complete. Concentrate 100 percent on the

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