The Tao of Chip Kelly: Lessons from America's Most Innovative Coach
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"Having studied Kelly's time at Oregon extensively, Saltveit has written the book on Kelly. Literally." ―Dan Graziano, ESPN
During his four years as football coach at the University of Oregon, Chip Kelly led the previously unheralded Ducks to a 46-7 record. But Chip Kelly's method goes a lot deeper than his high-risk defense and lightning-fast, no-huddle offense.
What is behind Chip's astonishing success? It's a lot more than just plays and tactics. Now that he's in the NFL as head coach of the Philadelphia Eagles, this book looks at the remarkable philosophy and innovative management strategies that Chip Kelly uses to build elite teams-strategies that every leader or business manager can employ to make their own brand a champion.
"He just thinks so differently than anyone I've ever met."―John Neal, Oregon assistant coach
"Saltveit lays out a clear picture of how Kelly operates."―Bob Ford, PHILADELPHIA INQUIRER
does on the football field. He is not a genius, guru, or wizard, as much as the media likes to push that angle (and then turn around and shoot it down). More than anything, he is an innovative manager who has learned to thrive at the highest levels of football’s controlled chaos, and his insights are useful to anyone interested in building an elite organization. He also has fun with his teams, and as a result, they are fun to watch. That may ultimately be the most important lesson of his
talking or yelling at your teammates, when opposing fans can disrupt that by hollering. Other teams pump in white noise or static to simulate that sonic disruption. Not Chip. For one thing, it just annoys him. But it also deadens the emotion of the moment and is too uniform. By playing a crazy mixture of high energy dance, rock, hip-hop, and country music, the team simulates a bit of the excitement as well as the chaos of game day. The goofiest game simulation that Kelly runs comes in early
multiple options to punish that defensive strategy, and the speed and downfield blocking by receivers can turn small openings into big gains. The very first page of the Tao Te Ching discusses the dangers of naming things, labeling, and categorizing. These are very powerful tools for communicating and for conceptualizing the world, but if we mistake the label for the thing it describes, we understand only the label and not the thing itself. Kelly has realized that fixed plays and positions in
practices. In that 2011 Coach of the Year talk, Kelly said: “If a coach tells me respect is an important part of his program, I should see it in practice. If I go to practice and I see a player who takes a cheap shot at another player and no one corrects him, that program has no respect in it.”15 Coaches lead best by example, and Kelly holds himself to the same standard: facts on the ground. Chapter 3 We Focus on What We Can Control Traditional football is seen as a chess match between the
clarity of communication, his amazing ability to boil complex ideas into those catchy phrases that this book is organized around. By doing the extra work of figuring out what he wants, finding a way to make it clear to his players, and executing that vision in every aspect of his program, Chip Kelly has mastered the art of building extremely successful teams. And that is a lesson that every manager and leader can learn from. Sources Introduction 1 - Chip Kelly, “The Zone Read Option Game,” in