The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed
Format: PDF / Kindle (mobi) / ePub
Any size business can benefit from public relations. You can gain attention for your own small business and help build your company's credibility and brand . . . if you know the tricks of the trade.
The Little Book of Big PR gives you essential advice on how to use public relations effectively as a business-building tool, whether you're an established company or a cost-conscious start-up. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed. The book concisely covers the seven key elements of public relations, including:
Self-Branding: Communicate who you are, what you do, and how you differ from others, highlighting your own uniqueness to give you a distinct advantage over your competition. Media Relations: Working with the press involves targeting the right outlets, in exactly the right way. This book tells you how to craft a perfect pitch, when to follow up, and what not to do when dealing with reporters. Social Media: Find out which social media are most effective for small business owners; what to post and where; and how to integrate social media into your strategy to widen your audience, and ultimately, the opportunity to generate additional revenue. And more . . .
The book features quick tips on key topics including networking, speaking engagments, and how to select a PR agency—-should you choose to work with one. The book also includes real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs.
As an entrepreneur, you need every helpful tool you can get your hands on! Now you're armed with the very same tactics the PR pros use, giving you the expert guidance you need to help grow your business to new, attention-getting heights.
to the Society for Industrial and Organizational Psychology (SIOP). Each year, he attends SIOP’s annual conference. In recent years, other members of the On the Same Page team have accompanied him. They have found the experience to be a valuable way to meet new contacts, increase their knowledge, and improve their skills, enhancing their value to clients. American Management Association / www.amanet.org THE LITTLE BOOK OF BIG PR 60 w Creating community by hosting informal networking
calendar listing) on my (insert topic name) presentation at (insert name of venue). I am so excited about the coverage and, of course, the opportunity to present. Here’s the piece (insert article or calendar listing link). Hope you can attend! Regarding a timetable, one blast every other week is fine. One week before the event, send out two, and the day before, send a final blast. Suggested content: Tomorrow is the big day! I am so looking forward to my presentation (insert name of presentation)
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nervous about calling her, send a follow-up email. Resend the original email with a note that says, “I am following up on the below. Please let me know if you’re interested in the story. Again, many thanks for your time.” If you don’t hear back, then move on. Multiple emails or calls will irritate reporters. If they are interested, they’ll get back to you. If you do choose to call, keep it brief. This is important: Know when their deadlines are. It all depends on the publication date for print
exclusives, usually only to one broadcast outlet and one print medium, which will appear on the same day. For the former, you need to be very specific: “I am offering this to the Chicago Tribune as a newspaper exclusive.” Or, if you’re doing multiples, “I am offering the newspaper American Management Association / www.amanet.org MEDIA RELATIONS 21 exclusive to the Chicago Tribune and the broadcast exclusive to CNN.” This way, both outlets are fully informed from the getgo who is also being