The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs
Format: PDF / Kindle (mobi) / ePub
So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.
Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Copyright © 2012 by Don Steinberg Images courtesy of Matt Haughey, Nano Whitman, Chei-Wei Wang and Taylor Levy (Pen Type-A), Abigail Londer (RIOT), Casey Hopkins (Elevation Dock), Zach Crain (Freaker USA), Pete Taylor, Tina Eisenberg, photo by Raul Gutierrez , Devin Coldewey, Jennifer Sherlock, Joshua Harker (Crania Anatomica Filigre), Jacob Krupnick (Girl Walk // All Day), Wesley Garrett (Nectar and Elixir), Scott Thrift (The Present), Josh Hartung (Loomi) All rights reserved. No part of this
gray area on the right side of the worksheet, calculates the revenue for every reward scenario by multiplying the pledge amount by the total number of pledges. The “Rewards Cost” column combines the item’s manufacturing and shipping costs per reward and multiplies that number by the total number of rewards. (The dark gray-green Net column shows your net gain for each pledge/reward level, so that you can see where most of your “profits” are coming from.) These Revenue and Cost columns add up to
wanted to throw a big party featuring the Austrian DJs Kruder and Dorfmeister, but he figured it would cost $15,000 to stage the event and wasn’t sure he’d be able to sell enough tickets to cover the expense. That’s when the seedling of the Kickstarter idea began to sprout. If only there was a way he could ask people to pledge to buy tickets in advance, to show their support for the DJ party. If advance pledges were enough to cover the costs, then it would be party time! Chen never followed
Weiss makes a full-length record! her updates included taking requests for a show, soliciting album title ideas and fan votes, and offering many video and text updates from her studio. In one update, she offered to do a phone call with the person whose pledge pushed her past her $2,000 goal (she ended up raising $7,711). She followed that with an update containing an entertaining video of the Skype call she made to Melbourne, Australia, to chat with the backer who made the victory-clinching
Kickstarter campaign! Sometimes you hear about stuff after it’s already starting to blow up, and the story is more that it has momentum, rather than the story being, here’s this thing, let’s give it some momentum. But we’re always scraping the Web for interesting stuff, on Kickstarter and other sites. There isn’t a dedicated story-finder on the staff for these bubble-up stories. We look around and are aware of what’s interesting to our readers, what will bring traffic, of course, what’s a good