The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives
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A practical guide to innovation strategies based on fact, not feeling
The Innovation Formula delivers strategies for building a culture where innovation can thrive, based on actual scientific research. Author Amantha Imber holds a PhD in organisational psychology, and has been called upon by a multinational roster of forward-thinking companies—such as Google, Disney, LEGO and Virgin—to improve innovation at all levels. In this book, she shares her strategies and helps you tap into a substantial body of scientific research to help further innovative practice within your own company. For example, rewarding failed innovations can actually be a critical aspect of building an innovation culture. It's rarely done, but it fosters creative thought by signaling to people that failure is tolerated and is a necessary ingredient in the pursuit of innovation. This kind of practical, easily implemented strategy is the lynchpin of cultural change. This guide shares fourteen separate, yet interconnected strategies for improving your company's innovation culture, and provides illustrative examples of real-world companies who are putting these plans into action.
Business innovation guides tend to focus on how one company does it. But it's not your company, and just because it worked for Google or Apple doesn't mean that it's right for you. This book is different; these techniques are based on science, not gut feeling, and can apply to any organisation, at any level.
- Delve into the science behind successful culture shift
- For best results, reward innovation, whether or not it succeeds
- Learn the critical elements that foster organisation-wide creativity
- Implement practical strategies based on evidence, not anecdotes
Fostering a culture of innovation means making your company a safe space for new ideas. Over 95% of business leaders surveyed get it wrong, because intuition cannot compete with data. The Innovation Formula gives you a science-based framework for turning your organisation into one where innovation survives and thrives.
able to say I've won an award”.' O'Donnell remembers being so excited for the employee that he called him the following day. ‘I said, “How did you go with your family last night?” He said, “Well, I got home. It was a bit after midnight. I woke the kids up, and we celebrated, and we all went to bed at half four”. ‘I was struck by the fact that he is actually very introverted, a quiet man who has worked in the organisation for around 25 years. He had great ideas, but wasn't very confident in
automotive parts colliding into each other like dominoes with the ad climaxing with a Honda Accord rolling off the trailer to the line ‘Isn't it nice when things just work?' It is one of the most awarded commercials in history. In a similar vein to Wieden+Kennedy, Laszlo Bock describes in Work Rules! how at Google, the least important attribute they look for when recruiting is whether the applicant has had a large amount of experience in the type of role they are applying for. Our reasoning
under the carpet when it does rear its ugly head. But being able to acknowledge and learn from failure is a huge part of building a culture where risk-taking is tolerated, and it is a concept that Engineers Without Borders (EWB) is very familiar with. EWB is a not-for-profit organisation that supports social innovations that can help end global poverty and inequality. Its projects include the Run to End Poverty event, which is a fundraiser for various projects; Rent to Own, which makes it
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