The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

The Collaborative Organization: A Strategic Guide to Solving Your Internal Business Challenges Using Emerging Social and Collaborative Tools

Jacob Morgan

Language: English

Pages: 202

ISBN: 2:00205600

Format: PDF / Kindle (mobi) / ePub


Solve problems, seize opportunities, and ignite innovation with a powerful collaborative technology business strategy
"In today's global economy collaboration is key to building a connected, engaged, and sustainable organization. Jacob's book guides leaders on how to develop strategies to build this type of a 'Collaborative Organization.’”
—Vivek Kundra, Former Chief Information Officer of the United States of America

Everyone knows that the future of work is engaged employees who collaborate to get things done but struggle to figure out how to get there. Jacob’s book is a valuable strategic guide to help leaders deploy emerging collaboration technologies and strategies to ‘get there.’”
—Jonathan Becher, CMO of SAP

ManpowerGroup recognizes that in the Human Age, it is people that power the world of work and people are capable of much more when they collaborate to achieve their goals. Leaders looking to build this type of a Collaborative Organization should read this book."
—Denis Edwards, Senior Vice President, Global Chief Information Officer, ManpowerGroup

"A valuable strategic guide for organizations looking to tap the power of new social and collaborative tools to create more connected, engaged, and successful organizations."
Ed Coleman, Chairman and CEO, Unisys Corporation

"This book gets to the very real issues that companies of all sizes, in all industries, continue to face. Social and collaborative tools are certainly part of the picture, but Morgan goes beyond this to look at true enterprisewide collaboration that is inextricably tied to business strategy."
—Karen Quintos, Senior Vice President and Chief Marketing Officer, Dell

"The rise of social and collaborative technologies is driving a new type of business conversation. Morgan provides valuable insights on how companies can evaluate today's options and implement successful strategies and solutions to seize this opportunity."
—Paul Segre, President and CEO, Genesys, and former EVP, Alcatel-Lucent

"Most business leaders understand how critical collaborative tools are to the success of their companies. What they need now is a guide based on hard data and practical experiences that shows how to put those tools to work. Morgan fills that need with this book."
—Erik Brynjolfsson, coauthor, Race Against the Machine and Wired for Innovation, and Chair of the MIT Sloan Management Review

The value of collaboration is intuitive: we accomplish more, faster, better when we work as a team and play well with others. But collaboration at the scale and pace of modern enterprise isn’t simple, easy, or straightforward: harnessing the power of organizational collaboration requires the right mix of art and science, and an expert coach would sure be helpful. The Collaborative Organization provides a plan, real-world lessons, insights, and expertise born of broad-based research tempered by the rich and diverse experience of early pioneers.”
—Mark Yolton, SVP of SAP

"A fresh, honest, and actionable guide to internal collaboration. The Collaborative Organization delivers practical insight into what it takes to successfully launch, maintain, and evolve the initiatives that are designed to address collaboration challenges unique to your business. A valuable read."
—Nathan Bricklin, SVP and Head of Collaboration Strategy, Wells Fargo

About the Book:

While there are few guarantees in business these days, there is one simple truth we can all agree upon: Companies that embrace social and collaborative technologies and strategies stand the best chances of succeeding; those who don’t will fail.

Still, the question remains: How do you get the most out of these world-changing tools and how do you develop strategies to succeed?

Jacob Morgan, the cofounder of Chess Media Group, says that you have to start where it all begins--with your employees--and in The Collaborative Organization, he shows how to do it.

In this nuts-and-bolts guide, Morgan provides the information, insight, and strategic framework you need to use emergent collaborative software behind your company's firewall to solve business problems, unearth new opportunities, and drive innovation.

The Collaborative Organization takes you from the starting gate to the finish line of creating and executing a profit-driving, growthfocused strategy that leverages the power of social and collaborative technologies and strategies in your company. Learn all there is to know about: • Using collaborative technology to transform your business • Avoiding risks that come with making social technology part of your organizational DNA • Choosing the right software and technologies for your specific needs • Getting every employee on board • Assessing your organization's collaborative readiness • Building teams to lead collaboration • Motivating employees to make social technologies part of their everyday routine • Measuring and sustaining the success of your strategy
Dozens of case studies and contributions from companies from around the world, such as the Children's Hospital, the U.S. Department of State, UPS, Vanguard, and Pabst Brewing Co., clearly illustrate what works, what doesn't, and why.

Whether your company has 100 employees or 100,000, The Collaborative Organization gives you what you need to get everyone on board to foster lasting success and growth in today's uncertain but exciting business landscape.

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all—collaboration online feels much more meritocratic. • There is a game quality to collaborative software for most of us—we learned such tools through some kind of online gaming—and that makes interactions feel more playlike. People decry online communication in general for decreasing the depth of interpersonal interaction, but that is true only past a certain point. At early stages of interaction, collaborative software actually increases the depth of interaction by easing the difficulties of

also allow employees to create their own profile pages. Forums are being used by 51 percent of organizations. What Are Forums Being Used For? As with some of the other categories here, forums are often a part of a larger offering in many emergent collaboration platforms. According to the Chess data and as shown in Figure 6.5, the top five reasons employees use forums are asking and answering questions and getting internal peer support, employee collaboration, general communication, idea

updates on various forms of content, such as blogs and news sources. These updates are delivered directly to the user automatically via a “reader.” An example of a vendor is Attensa. RSS feeds are being used by 34 percent of the organizations Chess surveyed. What Are RSS Feeds Being Used For? Figure 6.7 shows that the top five reasons employees use RSS feeds are to keep up to date on what peers and the company are working on, general communication, to ask and answer questions and get peer

those who responded are seeing anywhere from 10 to 25 percent of their employees actively engaged. These low numbers show that there is still a lot of work to be done to get emergent collaboration in full swing. Figure 10.2 shows that the business development and sales teams are the most actively engaged in these tools, followed closely by marketing and communications and then operations and IT. Figure 10.2 Which departments are most actively engaged in E2.0 efforts? Figure 10.3 shows a

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