The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon Appstore and More
Mark Rollins, Roy Sandberg
Format: PDF / Kindle (mobi) / ePub
The growing but still evolving success of the Android platform has ushered in a second mobile technology “gold rush” for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for today's app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.
Written for today's Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you today's story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.
This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shops—perfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!
business plan is that the process forces you to think deeply about what exactly you are trying to accomplish. You get out of the process only what you put into it, so don’t just skim over the next few paragraphs; open a text editor and start taking notes about how this specifically applies to your app. Because you are probably not writing a business plan to submit to investors, we will focus on the key factors that will help you see critical issues before you even start writing code. We’ll call
have mentioned before, there are many benefits of programming for the Android OS. One very important one is that it is easy to write good test cases. One of the classic difficulties that developers face is testing the UI, which can change in ways that don’t affect the logic of the application. For example, an icon can move or change size from one revision to the next. Screen sizes and aspect ratios can change. These sorts of changes are very difficult to test reliably. If your test looks for a
developers. Figure 7-2. Tap Tap Revenge 4 uses in-app billing so the user can purchase more tracks for this music-based game Many gaming applications, such as Tap Tap Revenge, have a sort of token economy that allows the user to play the game and then use their points or coins earned within the game to buy bonuses. In Gun Brothers (see Figure 7-3), the user has the opportunity to play a shooting game and earn a lot of points. These points can be used to purchase gun upgrades, and so
establish a company presence on LinkedIn here: http://marketing.linkedin.com/sites/default/files/attachment/LinkedInCompanyPages_5Steps.pdf . If you have attended a lot of business seminars or conventions, you have probably amassed a large stack of business cards. We highly suggest going to LinkedIn and running a search on contacts from every business card; then send them an Invite to your network on LinkedIn. If you gain more than 500 connections on LinkedIn, you become a part of the 500+ club
market your app in Chapter 8 when we talked about promoting your app in an app marketplace. But a video is a useful tool outside of the app marketplace as well. Video-sharing sites are a lot like social networks, and viral videos are one of the best marketing tools. Plan to do some editing on your video to make it good enough to post online. You can probably get away with putting an Android device on a clean table and showing people what the app can do. As we discussed in Chapter 8, some phones