The Big Fish Experience: Create Memorable Presentations That Reel In Your Audience
Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones
Format: PDF / Kindle (mobi) / ePub
From one of Inc. magazine's "Coolest College Startups"―the revolutionary three-step method that will transform every presentation into an experience for the audience
Rid the world of bad presentations with:
Engaging Content + Memorable and Simple Design + Powerful Delivery
Together, these create an unforgettable experience for the audience, The Big Fish Experience.
Big Fish Presentations spends every day making the incomprehensible compelling; the mundane interesting; and the complex simple. Whether it’s a presentation about an idea, a product, a service, a business, or a cause, at its heart, it’s a story. The Big Fish Experience will help you tell yours. Learn how to:
with the power of story, enticing visuals, and infectious enthusiasm
with the perfect pitch, a strong message, and a call to action
with supreme skill and confidence―and achieve your purpose every time
In this practical, step-by-step guide, you'll find proven techniques and expert tips on new presentation tools; innovative ways to deliver your ideas; case studies of presentations, which you can emulate immediately; and ways to recover if things go wrong.
Big Fish Presentations works with clients nationwide―from startups to Fortune 100 companies―to turn presentations into experiences by providing copywriting, presentation design, presentation training, and video production, using the latest, most innovative strategies.
opportunity. How do you grab and keep your audience’s attention? 11/16/15 6:26 PM 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 content 22 THE OPENER Kenny’s Tip Before your presentation, it’s good practice to introduce yourself to members of the audience. This creates allies. Ask them what they are most excited about in the presentation and what they would most like to learn. The goal is to have the audience get to know you as a speaker who authentically
how we reveal and characterize a villain and hero and use suspense. 0071834923_Nguyen_02_r2.indd 35 content 35 • Introduction: So why the name Big Fish Presentations? Well, four years ago, on a stormy night in January 2011, my cofounder, Gus Murillo, and I saw the most boring presentation of our lives. It was while attending a student organization meeting where a Fortune 500 executive blew us away with a presentation . . . but not in a good way. • Conflict: I remember we were so excited to
the audience to act on your recommendation. Example: “In this job market, either you brand yourself or you die.” • The offer immediately gives the audience something in return for action. People have a hard time turning down an easy deal, so by presenting them with a guaranteed prize of some kind, you are prompting action in your favor. This is for shorter sales in which you make the audience an “offer they can’t refuse.” Example: “If you sign up today, you will receive a free Visa gift card and
speech, so we subconsciously resort to sputtering out whatever might cover our lack of direction. However, it does the opposite. Instead of sounding smooth, we sound as though we have no idea what we’re talking about. We seem disorganized and insecure, and the gap in our thoughts becomes obvious. But why? Why is it so hard to be silent between our thoughts? Why does there have to be a constant stream of sound when we present? First, let’s talk about the problem. They are called “filler words.”
2. Who am I speaking to? 3. What does the audience want to hear? 4. How am I going to best satisfy their needs? 5. When am I speaking? 6. Where is the venue/stage/area? Other questions to ask about your audience: • Do I have any relevant personal stories to which my target audience can relate? • What medium (presentation tool) am I going to use to best reach my audience? • What do I want my listeners to do with the information I give them? 0071834923_Nguyen_02_r2.indd 12 • What are