Start Your Own Business, Sixth Edition: The Only Startup Book You'll Ever Need
The Staff of Entrepreneur Media
Format: PDF / Kindle (mobi) / ePub
skill he has had the most difficulty finding. The job location should be included to weed out applicants who don’t live in the area or aren’t willing to commute or relocate. Finally, the capitalized “PREVIOUS EXPERIENCE A NECESSITY” underscores that he will hire only candidates with previous experience. Job Description “My philosophy is, ‘When you snooze, you lose.’ If you have a great idea, at least take the chance and put your best foot forward.” —RON POPEIL, FOUNDER OF RONCO
new iteration delivers more for less. Depending on how much mobility you need, you may find yourself buying more individual pieces of equipment than in years past, but the price tag on each one is guaranteed to be lower than last year and the year before that. In fact, prices fall so rapidly that office technologies depreciate at an unusually high rate. It’s not that they’re shoddy—quite the contrary. But their resale values are continuously being undercut by cheaper and more powerful successors.
available every three to six months. The computer you purchase brand new today will be outdated by more powerful equipment within months and will probably need to be replaced altogether within two to three years if you want to stay current. • Theoretically, office equipment pays for itself in a very short time by enhancing your productivity; it then helps you make money by letting you do whatever you do faster and better. Treat your current technology-related purchases as a simple
take this perplexing task off your hands—and do a fabulous job for you in the process. The downside is cost. A professional naming firm may charge from $5,000 to $80,000 to develop a name, which usually includes other identity work and graphic design as part of the package, according to Laurel Sutton, a principal with Catchword Brand Name Development. A Google search turned up several companies that charge as little as $49 just for the naming work, but the benefit of using professionals is that
facilities. You will also find retail space in airports and other transportation facilities, hotel lobbies, sports stadiums, and temporary or special-event venues. • Mobile. Whether you’re selling to the public or to other businesses, if you have a product or service that you take to your customers, your ideal “location” may be a car, van or truck. • Commercial. Commercial space includes even more options than retail. Commercial office buildings and business parks offer traditional office