Media Convergence (Issues in Cultural and Media Studies (Paperback))

Media Convergence (Issues in Cultural and Media Studies (Paperback))

Tim Dwyer

Language: English

Pages: 208

ISBN: 0335228739

Format: PDF / Kindle (mobi) / ePub


"With Media Convergence, Tim Dwyer has given us a bold restatement of the political economy approach for a 21st century media environment where traditional industry silos are collapsing, and where media users are increasingly engaged with the production and distribution of media and not simply its consumption.

The book displays considerable attention to institutional detail and comparative analysis, and is well designed to provide a road map of current and future trends for policy makers and media activists, as well as students and future workers in the convergent media space."


Professor Terry Flew, Creative Industries Faculty, Queensland University of Technology, Australia

  • How will people access digital media content in the future?
  • What combination of TV, computer or mobile device will be employed?
  • Which kinds of content will become commonplace?

Rapid changes in technology and the media industries have led to new modes of distributing and consuming information and entertainment across platforms and devices. It is now possible for newspapers to deliver breaking news by email alerts or RSS feeds, and for audiovisual content to be read, listened to or watched at a convenient time, often while on the move.

This process of 'media convergence', in which new technologies are accommodated by existing media industries, has broader implications for ownership, media practices and regulation. Dwyer critically analyses the political, economic, cultural, social, and technological factors that are shaping these changing media practices.

There are examples of media convergence in everyday life throughout, including IPTV, VoIP and Broadband networks. The impacts of major traditional media players moving into the online space is illustrated using case studies such as the acquisition of the social networking site MySpace by News Corporation, and copyright issues on Google's YouTube.

This informative resource is key reading for media studies students, researchers, and anyone with an interest in media industries, policy and regulation.

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cent) (Ofcom 2008a: 112). Yet, as Henton and Tadayoni point out, while IPTV and IP-VoD (Internet Protocol-Video-on-Demand) began offering services using streaming TV over the Internet: In the last five to six years, we have witnessed the emergence of a huge amount of ‘on demand’ video services on the Internet, specific ‘Internet TV’ Channels, and ‘time-shifted’ versions of parts of programming from traditional broadcasters. Furthermore, broadband operators deliver IPTV services in their managed

high-speed online connection but in some countries broadband covers less than half of the rural population. The focus of the EU strategy is unambiguously about economic recovery in depressed times: ‘Broadband Internet connection is expected to create 1 million jobs and boost the EU’s economy by 850 billion between 2006 and 2015’ (European Commission, press release 2009). All these national broadband investment strategies indicate the dilemma of providing broadband in rural, regional and remote

digitalization are being used by media corporations to redesign the terms of people’s engagements with the media. In this process, place-based audience formations like publics and communities are being supplemented with, and in some cases replaced by, web-based global consumerist alternatives, virtual communities and social networks, often linked to particular services, brands and product flows. There are consequences for the relative availability of ‘serious’ and ‘light’ content, and a

on the conditions and processes underlying the emergence of a socially sustainable network society, as represented by the recent experience of Finland. (2002: 14) They do not put Finland forward as the example par excellence and ‘do not wish to imply that Finland is an ideal model that other should try to imitate’. Instead, they argue that the information society can exist in a ‘plurality of models, the same way that the industrial society developed in very different, and even antagonistic,

businesses are closely implicated in the performance of neoliberal ideologies and determining the direction, scope and pace of new media audience engagement. The ongoing contest between proprietary media content and more participatory structures of social networking and user created content provision is clearly an ongoing battleground. Access to ‘super-fast’ broadband is high on the policy agenda of those nation-states that express a desire to participate in the twenty-first-century information

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