How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time

George Berkowski

Language: English

Pages: 479


Format: PDF / Kindle (mobi) / ePub

Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.

In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski - one of the minds behind the internationally successful taxi hailing app Hailo - gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.

Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush, Square, Viber, Clash of Clans, Angry Birds, Uber and Flipboard to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).

If you've ever dreamed of quitting your nine to five job to launch your own company or you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.

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the maker of Clash of Clans, made $890 million in 2013 using this model16). As you can see from the diagram on page 27, in-app payments are projected to be the main source of app-store revenues by 2017. E-commerce via mobile apps is also a huge channel and is a bit trickier to quantify, as this revenue comes from transactions taking place via apps that go through an app’s own payment system – and hence bypassing the inbuilt app-store payment channel used for in-app purchases. The top 500 US

amazing ways that don’t require massive capital investment. The principles therefore apply to startups looking to stay lean. Amazon is undoubtedly one of the most entrepreneurial companies in history. Two reasons Amazon is able to keep its momentum even with 97,000 employees are pizza teams and APIs.1 TWO-PIZZA TEAMS. Jeff Bezos structured Amazon as a decentralised company where small groups can innovate independently and are free from the inherent problems of groupthink. He introduced the

massive incumbent courier companies. But Jay still had a burning hunger to build a highly successful technology company. Jay knew two things all great entrepreneurs know: first, you need to focus on what you know; second, to build something enormous you need to disrupt and reinvent a service that millions of people around the world use on a daily basis. As eCourier struggled, he focused on figuring out how he might transfer the allocation technology he had developed for eCourier – matching

Raising Series A Funding 13 HMS President 14 Make Something People Love 15 New and Improved Version 1.0 16 The Metrics of Success 17 Getting Your Growth On 18 Dollars in the Door 19 Seducing Venture Capital Step 3: The Hundred-Million-Dollar App Tuning Your Revenue Engine, Growing Users and Raising Series B Funding 20 A Colorful Lesson 21 Tuning and Humming 22 Getting Shedloads of Users 23 Revenue-Engine Mechanics 24 Keeping Users Coming Back 25 International Growth 26 Growth is a

email footer that launched 1,000 similar viral campaigns back in 1996. It was quickly changed to ‘Get your free email at HoTMaiL’ – but you get the point. It has been used with great success to communicate the usage of a service (or a device) by a single person to all their contacts. Even Apple leveraged this method with their ‘Sent from my iPhone’ auto-signature. An oldie, but a goodie. 4. SOCIAL-NETWORK VIRALITY. This is all about making it easier for your users to share content – or other

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