All In: You, Your Business, Your Life

All In: You, Your Business, Your Life

Arlene Dickinson

Language: English

Pages: 158

ISBN: 2:00244340

Format: PDF / Kindle (mobi) / ePub


To be a successful entrepreneur, you don’t just need to know how to run a business. You need to know how to run your life when the boundary between work and personal time has essentially been erased. But while there are countless books on setting up a company, there hasn’t ever been a primer on navigating the unique emotional and personal demands of entrepreneurship. That’s what All In is all about: how to thrive in the entrepreneurial lifestyle—and how to avoid its pitfalls.

In All In, Arlene Dickinson tells the truth about the dangers of believing your own hype, listening to aysayers—and ignoring naysayers, too. Dickinson explains why the need for control is a double-edged sword that can get a business off the ground, then cause it to stall. She also discusses what the need for control does to a marriage—and how success can test family relationships even more than failure.

All In will open a new level of dialogue in the entrepreneurial community, bringing often-unspoken truths into the light and showing readers all the ways they’ll be tested in their new endeavour. Packed with Dickinson’s own hard-won lessons, and those of other successful entrepreneurs, All In is for every small business owner who’s ever felt like they’re the only one and every coffee-break dreamer wondering if they can hack it. At its best, the entrepreneurial lifestyle is all about independence—not just financial independence, but the psychological independence that comes from charting your own course—and All In will help readers achieve that freedom.

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you’re already feeling vulnerable or uneasy, their negativity can severely undermine your confidence. But as Natasha points out, you can’t disregard naysayers altogether. There may be a kernel of truth in what they’re saying, so you have to dissect their observations, quickly and clinically, to try to find it. Part of the learning curve is developing a knack for distinguishing between people who are offering—or at least genuinely believe they’re offering—constructive criticism and those who

Oxford Center for Entrepreneurs, wrote candidly on this subject in the New York Times. When you’re growing a company, he said, you’re thinking about work in the shower, on vacation, at the dinner table. Once you experience some success, you may “become an addict, but instead of getting drunk at a bar, you get high on work. And that is fine until you have to go home and deal with routine family matters like changing diapers, taking out the trash, or attending meetings of the PTA or, God forbid,

the temptation. Sometimes you’re so desperate for a cash infusion, you start seeing the people around you as piggy banks. They have money. You need money. Ergo, they should fork it over. On Dragons’ Den, Kevin O’Leary likes to say that money has no emotions. But what he misses is the point that money is the driver of so many emotions. And the degree of emotion people attach to their money ranges from mild to deeply pathological, so you have to be really selective about whom you ask—even if you

often than not they scare me, too. Because the practical, survival side of me isn’t totally keen to risk the only chip I have. The truth is that as entrepreneurs we’ve had to forge emotional armour to protect ourselves from the slings and arrows of the business world, but that armour is no help at all in the romantic arena. In fact, it’s a problem. There, you have to be prepared to let down your defences, or what’s the point? The whole idea is to let someone get close enough to know you—which

strike against female entrepreneurs is that their hours are so unpredictable. But here’s the real sucker punch: while potential investors are hesitant to invest in female entrepreneurs’ ventures for fear that they’ll focus too much on hearth and home, some prospective boyfriends worry they’ll do just the opposite. Women who are in the spotlight have an additional disadvantage: they need a partner who’s comfortable in his own skin, has his own thing going on, or has arrived at a place in life

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